{"id":1094,"date":"2022-01-27T11:37:11","date_gmt":"2022-01-27T10:37:11","guid":{"rendered":"https:\/\/www.pladway.com\/?p=1094"},"modified":"2022-04-07T09:50:24","modified_gmt":"2022-04-07T07:50:24","slug":"macropix-e-pladway-campagne-dooh-100-programmatic-nel-network-pharmapix","status":"publish","type":"post","link":"https:\/\/pladway.com\/it\/blogway-it\/macropix-e-pladway-campagne-dooh-100-programmatic-nel-network-pharmapix\/","title":{"rendered":"Macropix e Pladway <\/br> Campagne DOOH 100% programmatic nel network PharmaPix"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: center;\">Accordo tra la milanese Macropix e Pladway<br \/>\nper l&#8217;offerta 100% programmatic sul circuito <strong>PharmaPix<\/strong> nelle farmacie.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Pladway e <a href=\"https:\/\/www.macropix.com\/\" target=\"_blank\" rel=\"noopener\">Macropix<\/a>, societ\u00e0 milanese che sviluppa, produce e commercializza display a tecnologia LED, annunciano <strong>l\u2019avvio di una partnership commerciale e tecnologica<\/strong> alla base della nuova offerta \u2018PharmaPix\u2019.<\/p>\n<p>L\u2019accordo permetter\u00e0 <strong>ai brand e ai loro centri media<\/strong> di pianificare esclusivamente in programmatic all\u2019interno di un circuito di farmacie che consta attualmente di <strong>100 punti vendita, in 66 citt\u00e0 di 12 regioni italiane<\/strong> e che &#8211; presto &#8211; si estender\u00e0 ad altri 500 punti. L\u2019operazione permette a Macropix di qualificarsi come nuovo operatore DOOH, in grado di offrire <strong>in modalit\u00e0 100% programmatic il suo circuito di schermi e audience tramite la SSP di Pladway<\/strong>.<\/p>\n<blockquote><p>Con questa operazione Pladway riafferma la propria posizione di market leader nel segmento della pubblicit\u00e0 out-of-home programmatica. L\u2019inclusione del network <strong>PharmaPix<\/strong> nell\u2019offerta permette ai brand di indirizzare in modo smart la propria comunicazione su schermi di nuova generazione posizionati in aree fisiche ad alta affluenza e con audience target fortemente caratterizzato come quello delle farmacie.<\/p><\/blockquote>\n<p>\u201cL\u2019offerta PharmaPix nasce dalla presa di consapevolezza che l\u2019utilizzo di schermi pubblicitari, in particolare nell\u2019allestimento delle vetrine, \u00e8 sempre pi\u00f9 diffuso all\u2019interno delle farmacie. Oggi cresce l\u2019esigenza di differenziare la propria offerta e di adottare strategie di marketing mirate a migliorare il servizio, sia nei confronti dell\u2019utenza abituale che per attirare nuova clientela, fornendo a entrambe un\u2019informazione puntuale sulle novit\u00e0 e sui prodotti in promozione.<br \/>\nAll\u2019interno della nostra strategia di evoluzione dell\u2019offerta DOOH, abbiamo deciso di semplificare lo scenario puntando sulla piena automazione del processo di compravendita. Siamo felici di poter operare con la piattaforma leader di Pladway, che consente ai brand interessati di sposare facilmente le opportunit\u00e0 rappresentate dalla presenza sui nostri schermi con campagne flessibili, altamente profilabili e misurate in tempo reale\u201d ha illustrato <strong>Marco Fabiani, General Manager di Macropix<\/strong>.<\/p>\n<p><strong>Marco Orlandi, CEO di Pladway<\/strong> ha commentato con soddisfazione la sigla dell\u2019accordo: \u201cSiamo lieti che Macropix abbia sposato la proposizione e la tecnologia uniche di Pladway, e che abbia deciso di utilizzare le nostre tecnologie per la gestione esclusiva dell\u2019intero palinsesto pubblicitario.<br \/>\nQuesta nuova collaborazione ci permette di dimostrare come il canale Programmatic possa favorire l\u2019ottimizzazione delle <strong>revenue pubblicitarie<\/strong> attraverso la <strong>piena automazione<\/strong> dell\u2019offerta. A completamento del progetto, affiancheremo Macropix non solo da un punto di vista tecnologico, ma anche per il posizionamento commerciale e strategico del mezzo all\u2019interno dello scenario digitale\u201d.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"swiper-container mx-auto mb-5\" style=\"max-width:900px; max-height: 70vh;\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<img class=\"swiper-lazy\" data-src=\"https:\/\/pladway.com\/wp-content\/uploads\/2022\/01\/macropix_impianti_1.jpg\" width=\"1183\" height=\"887\" alt=\"\" \/>\n<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<img class=\"swiper-lazy\" data-src=\"https:\/\/pladway.com\/wp-content\/uploads\/2022\/01\/macropix_impianti_2-1.jpg\" width=\"824\" height=\"549\" alt=\"\" \/>\n<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<img class=\"swiper-lazy\" data-src=\"https:\/\/pladway.com\/wp-content\/uploads\/2022\/01\/macropix_impianti_3-1.jpg\" width=\"2301\" height=\"1625\" alt=\"\" \/>\n<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n<\/div>\n<\/div>\n<!-- Navigation -->\n    <div class=\"swiper-button-next swiper-button-white\"><\/div>\n    <div class=\"swiper-button-prev swiper-button-white\"><\/div>\n<\/div>\n\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><strong>Sei interessato al Programmatic Advertising? <\/strong><\/h3>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/www.pladway.com\/it\/contattaci\/\"><strong>Contattaci!\u00a0<\/strong><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Accordo tra la milanese Macropix e Pladway per l&#8217;offerta 100% programmatic sul circuito PharmaPix nelle farmacie. &nbsp; Pladway e Macropix, societ\u00e0 milanese che sviluppa, produce e commercializza display a tecnologia LED, annunciano l\u2019avvio di una partnership commerciale e tecnologica alla base della nuova offerta \u2018PharmaPix\u2019. L\u2019accordo permetter\u00e0 ai brand e ai loro centri media di [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,94],"tags":[],"class_list":["post-1094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogway-it","category-casi-studio-blogway-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Macropix e Pladway  Campagne DOOH 100% programmatic nel network PharmaPix - Pladway<\/title>\n<meta name=\"description\" content=\"Pladway e Macropix, societ\u00e0 milanese che sviluppa, produce e commercializza display a tecnologia LED, annunciano l\u2019avvio di una partnership commerciale e tecnologica alla base della nuova offerta \u2018PharmaPix\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pladway.com\/it\/blogway-it\/macropix-e-pladway-campagne-dooh-100-programmatic-nel-network-pharmapix\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macropix e Pladway  Campagne DOOH 100% programmatic nel network PharmaPix - 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