{"id":1266,"date":"2024-09-19T14:56:18","date_gmt":"2024-09-19T12:56:18","guid":{"rendered":"https:\/\/www.pladway.com\/?p=1266"},"modified":"2024-09-23T09:46:41","modified_gmt":"2024-09-23T07:46:41","slug":"perche-le-campagne-pdooh-nei-centri-commerciali-sono-la-tua-prossima-mossa-vincente","status":"publish","type":"post","link":"https:\/\/pladway.com\/it\/blogway-it\/perche-le-campagne-pdooh-nei-centri-commerciali-sono-la-tua-prossima-mossa-vincente\/","title":{"rendered":"Perch\u00e9 le Campagne pDOOH nei Centri Commerciali sono la Tua Prossima Mossa Vincente"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1272\" src=\"https:\/\/www.pladway.com\/wp-content\/uploads\/2024\/09\/Schermo-con-negozi-blurred2-2-450x300.jpg\" alt=\"\" width=\"450\" height=\"300\" srcset=\"https:\/\/pladway.com\/wp-content\/uploads\/2024\/09\/Schermo-con-negozi-blurred2-2-450x300.jpg 450w, https:\/\/pladway.com\/wp-content\/uploads\/2024\/09\/Schermo-con-negozi-blurred2-2-1110x740.jpg 1110w, https:\/\/pladway.com\/wp-content\/uploads\/2024\/09\/Schermo-con-negozi-blurred2-2-768x512.jpg 768w, https:\/\/pladway.com\/wp-content\/uploads\/2024\/09\/Schermo-con-negozi-blurred2-2-1536x1024.jpg 1536w, https:\/\/pladway.com\/wp-content\/uploads\/2024\/09\/Schermo-con-negozi-blurred2-2-2048x1366.jpg 2048w, https:\/\/pladway.com\/wp-content\/uploads\/2024\/09\/Schermo-con-negozi-blurred2-2-920x613.jpg 920w, https:\/\/pladway.com\/wp-content\/uploads\/2024\/09\/Schermo-con-negozi-blurred2-2-1920x1278.jpg 1920w, https:\/\/pladway.com\/wp-content\/uploads\/2024\/09\/Schermo-con-negozi-blurred2-2-360x240.jpg 360w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"81297492-4c0d-41aa-801b-79137067ef9e\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Con l&#8217;avvicinarsi delle feste, \u00e8 il momento ideale per rivedere le strategie di marketing. Considera il potenziale del Programmatic Digital Out-of-Home (pDOOH) nei centri commerciali.<\/p>\n<p>Se vuoi raggiungere il tuo pubblico proprio quando \u00e8 pi\u00f9 propenso all\u2019acquisto, il pDOOH \u00e8 una soluzione ideale.<\/p>\n<h3>Perch\u00e9 Puntare sul DOOH nei Centri Commerciali?<\/h3>\n<p><strong>Visibilit\u00e0 Straordinaria<\/strong>: Influenza i consumatori proprio mentre sono in modalit\u00e0 shopping. I centri commerciali offrono l&#8217;opportunit\u00e0 di intercettare decisioni d&#8217;acquisto in tempo reale. Le campagne DOOH possono aumentare la fiducia del marchio del 13%. Inoltre, il 65% dei consumatori compie un&#8217;azione immediata dopo aver visto un annuncio DOOH (<a href=\"https:\/\/www.eskimi.com\/blog\/dooh-statistics\">Eskimi<\/a>).<\/p>\n<p><strong>Contesto Favorabile all&#8217;Acquisto<\/strong>: Nei centri commerciali, i visitatori sono gi\u00e0 in modalit\u00e0 shopping e pi\u00f9 ricettivi ai messaggi pubblicitari. I centri offrono visibilit\u00e0 costante per gli annunci, al riparo da fattori esterni come le condizioni meteorologiche.<\/p>\n<p>La coerenza del messaggio e la brand safety sono assicurate. Il pDOOH all&#8217;interno dei centri commerciali garantisce che il pubblico target veda l&#8217;annuncio come previsto.<\/p>\n<p><strong>Flessibilit\u00e0 e Targeting Preciso<\/strong>: Il DOOH permette di personalizzare il messaggio in base al contesto. Puoi scegliere le fasce orarie pi\u00f9 adatte o adattare il contenuto in base alle condizioni meteorologiche. Gli annunci contestuali aumentano l\u2019efficacia del 17% (<a href=\"https:\/\/www.eskimi.com\/blog\/dooh-statistics\">Eskimi<\/a>).<\/p>\n<p><strong>Esperienze Visive Coinvolgenti<\/strong>: I display DOOH catturano l&#8217;attenzione pi\u00f9 a lungo rispetto agli annunci statici. I contenuti dinamici mantengono l&#8217;attenzione del pubblico il 60% in pi\u00f9.<\/p>\n<p><strong>Misurazione in Tempo Reale e Ottimizzazione<\/strong>: Con Pladway, puoi monitorare in tempo reale le interazioni del pubblico. I dati raccolti permettono di ottimizzare le campagne, migliorare il targeting e aumentare il ritorno sull&#8217;investimento fino al 20% \u200b(<a href=\"https:\/\/www.eskimi.com\/blog\/dooh-statistics\">Eskimi<\/a>).<\/p>\n<h3>Esempi di Successo<\/h3>\n<p><strong>McDonald&#8217;s &#8220;Golden Chances&#8221;<\/strong>: In occasione del 10\u00b0 anniversario della partnership con Monopoly, McDonald&#8217;s ha lanciato una campagna pDOOH in tutto il Regno Unito. Ha utilizzato schermi digitali per messaggi aggiornati in tempo reale. Il 69% degli spettatori ha trovato il messaggio pertinente, e il 73% ha dichiarato di voler partecipare al concorso \u200b(<a href=\"https:\/\/www.outfront.com\/resources\/ooh-case-studies\/mcdonalds\">OUTFRONT<\/a>) \u200b(<a href=\"https:\/\/www.outsmart.org.uk\/case-study-archive\/mcdonalds\">Outsmart Out of Home Ltd<\/a>).<\/p>\n<p><strong>Campagna Meteo-Reattiva di McDonald&#8217;s McCaf\u00e9<\/strong>: Durante l&#8217;estate, McDonald&#8217;s ha utilizzato dati meteorologici per promuovere bevande fredde quando la temperatura superava i 22\u00b0C. Questa strategia ha reso gli annunci rilevanti e dinamici (<a href=\"https:\/\/www.verticalimpression.com\/post\/7-of-the-most-impressive-examples-of-digital-out-of-home-advertising-campaigns\">Vertical Impression<\/a>).<\/p>\n<h3>Conclusione<\/h3>\n<p>Il pDOOH nei centri commerciali offre un&#8217;opportunit\u00e0 unica per raggiungere i consumatori in un ambiente favorevole all\u2019acquisto. Con Pladway, puoi massimizzare l&#8217;efficacia del tuo budget pubblicitario personalizzando e programmando le tue campagne in modo preciso.<\/p>\n<p><a href=\"https:\/\/www.pladway.com\/contacts\/\">Contattaci<\/a> per scoprire come possiamo aiutarti a raggiungere i tuoi obiettivi di marketing con campagne DOOH nei centri commerciali.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Con l&#8217;avvicinarsi delle feste, \u00e8 il momento ideale per rivedere le strategie di marketing. Considera il potenziale del Programmatic Digital Out-of-Home (pDOOH) nei centri commerciali. Se vuoi raggiungere il tuo pubblico proprio quando \u00e8 pi\u00f9 propenso all\u2019acquisto, il pDOOH \u00e8 una soluzione ideale. Perch\u00e9 Puntare sul DOOH nei Centri Commerciali? Visibilit\u00e0 Straordinaria: Influenza i [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,77],"tags":[100,101,102,103],"class_list":["post-1266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights-it","category-blogway-it","tag-pladway-it","tag-dooh-it","tag-evolution-it","tag-programmaticadvertising-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perch\u00e9 le Campagne pDOOH nei Centri Commerciali sono la Tua Prossima Mossa Vincente - Pladway<\/title>\n<meta name=\"description\" content=\"Sfrutta il pDOOH nei centri commerciali per aumentare visibilit\u00e0 e conversioni con contenuti dinamici in tempo reale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pladway.com\/it\/blogway-it\/perche-le-campagne-pdooh-nei-centri-commerciali-sono-la-tua-prossima-mossa-vincente\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perch\u00e9 le Campagne pDOOH nei Centri Commerciali sono la Tua Prossima Mossa Vincente - 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