{"id":703,"date":"2020-10-29T21:24:03","date_gmt":"2020-10-29T20:24:03","guid":{"rendered":"https:\/\/www.pladway.com\/blogway-it\/voilap-holding-expands-its-digital-division-acquiring-pladway\/"},"modified":"2021-05-18T01:26:01","modified_gmt":"2021-05-17T23:26:01","slug":"voilap-holding-espande-la-divisione-digitale-e-acquisisce-pladway","status":"publish","type":"post","link":"https:\/\/pladway.com\/it\/blogway-it\/voilap-holding-espande-la-divisione-digitale-e-acquisisce-pladway\/","title":{"rendered":"Voil\u00e0p holding espande la divisione digitale e acquisisce Pladway"},"content":{"rendered":"<p><strong>Con l\u2019operazione il gruppo Voil\u00e0p rafforza il suo profilo di digital enabler indipendente nei mercati Out of home advertising e Smart Cities.<\/strong><\/p>\n<p>La piattaforma full stack programmatic DOOH Pladway \u00e8 entrata a far parte dell\u2019offerta tecnologica del gruppo Voil\u00e0p nel settore out of home. Grazie a questa operazione Voil\u00e0p consolida il proprio ruolo di partner ed abilitatore di digital trasformation per il mercato Italiano ed internazionale della pubblicit\u00e0 out of home.<\/p>\n<p>Fondata nel 2018 da un gruppo di imprenditori italiani del settore, Pladway \u00e8 diventata in breve tempo la piattaforma leader per la compravendita programmatica di spazi out of home, forte della sua indipendenza e della sua tecnologia proprietaria, sviluppata in collaborazione con i principali player del mercato per essere perfettamente allineata con le loro esigenze. I suoi servizi DSP e SSP sono oggi utilizzati con grande soddisfazione dai buyers e publishers dell\u2019out of home, che ne apprezzano la semplicit\u00e0 e la qualit\u00e0, oltre al supporto in real time e al servizio di assistenza ed onboarding.<\/p>\n<p>Alla guida dell\u2019azienda \u00e8 stato designato Marco Orlandi, Head of Digital Trasformation del gruppo Voil\u00e0p da inizio 2020 e precedentemente Responsabile Innovazione di Grandi Stazioni Retail. Orlandi sar\u00e0 supportato nello sviluppo dell\u2019azienda da alcuni fondatori di Pladway, che continueranno la loro collaborazione.<\/p>\n<p>Valter Caiumi, Chairman &amp; CEO del gruppo Voil\u00e0p, commenta cos\u00ec l\u2019acquisizione di Pladway: \u201cSiamo lieti di aver ulteriormente consolidato il posizionamento della Divisione Digital Solutions in continuit\u00e0 con gli investimenti realizzati in questi ultimi anni. Pladway \u00e8 una riconosciuta eccellenza italiana e la sua integrazione nel gruppo Voil\u00e0p consentir\u00e0 di accelerare il piano di internazionalizzazione della piattaforma e del modello di business\u201d.<\/p>\n<p>Fabio Vairani, Direttore della Divisione Digital del gruppo Voil\u00e0p, aggiunge: \u201cL\u2019inserimento di Pladway nella divisione Digital Solutions \u00e8 il naturale completamento dell\u2019offerta tecnologica nel settore out of home e ci permette di rafforzane il profilo di digital enabler indipendente per i mercati dell\u2019advertising e Smart Cities. Metteremo a disposizione di Pladway la nostra struttura per favorirne crescita e visione globale, in un mercato -il programmatic out of home- che sta uscendo dalla crisi a velocit\u00e0 pi\u00f9 sostenuta rispetto ai segmenti di mercato contigui\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con l\u2019operazione il gruppo Voil\u00e0p rafforza il suo profilo di digital enabler indipendente nei mercati Out of home advertising e Smart Cities. La piattaforma full stack programmatic DOOH Pladway \u00e8 entrata a far parte dell\u2019offerta tecnologica del gruppo Voil\u00e0p nel settore out of home. Grazie a questa operazione Voil\u00e0p consolida il proprio ruolo di partner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,96],"tags":[],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogway-it","category-cultura-aziendale-blogway-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voil\u00e0p holding espande la divisione digitale e acquisisce Pladway - Pladway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pladway.com\/it\/blogway-it\/voilap-holding-espande-la-divisione-digitale-e-acquisisce-pladway\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voil\u00e0p holding espande la divisione digitale e acquisisce Pladway - Pladway\" \/>\n<meta property=\"og:description\" content=\"Con l\u2019operazione il gruppo Voil\u00e0p rafforza il suo profilo di digital enabler indipendente nei mercati Out of home advertising e Smart Cities. 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