{"id":954,"date":"2021-05-04T13:54:22","date_gmt":"2021-05-04T11:54:22","guid":{"rendered":"https:\/\/www.pladway.com\/?p=954"},"modified":"2022-04-07T09:53:08","modified_gmt":"2022-04-07T07:53:08","slug":"pladway-e-pikasso","status":"publish","type":"post","link":"https:\/\/pladway.com\/it\/blogway-it\/pladway-e-pikasso\/","title":{"rendered":"Pladway e Pikasso"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: center;\">Al via la collaborazione per il programmatic DOOH<br \/>\nnell\u2019area mediorientale<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Pladway, primaria societ\u00e0 italiana di Programmatic Digital Out-of-Home (DOOH), e Pikasso, il leader di Pubblicit\u00e0 Esterna (OOH) nel Levante, nell&#8217;Africa del Nord e Occidentale e nel Caucaso, annunciano l\u2019avvio di una partnership commerciale e tecnologica.<\/p>\n<p>L\u2019accordo permetter\u00e0 ai brand italiani di accedere a una inventory DOOH di alta qualit\u00e0 all\u2019interno di Paesi in cui sono gi\u00e0 ampiamente sviluppati i legami commerciali con l&#8217;Italia. Il focus principale sar\u00e0 dedicato ai prodotti Consumer, al Fashion e al Tessile, dall\u2019Arredamento all\u2019Elettronica domestica, fino all\u2019Automotive e all\u2019Automazione.<\/p>\n<p>La piattaforma fullstack di Pladway &#8211; parte del gruppo Voil\u00e0p &#8211; opera come SSP e DSP per DOOH e pubblicit\u00e0 In-Store consentendo, grazie alle logiche proprie del programmatic, di promuovere i messaggi dei brand con semplicit\u00e0 e in breve tempo, rendendoli disponibili su qualsiasi schermo e in ogni parte del mondo. La piattaforma di Pladway si \u00e8 gi\u00e0 affermata nelll&#8217;ecosistema nazionale e, attraverso partnership come quella come con Pikasso, intende ampliare il proprio footprint globale.<\/p>\n<p>A servizio delle aziende italiane esportatrici, Pikasso dedicher\u00e0 un team di supporto in lingua italiana e materiali di vendita multilingua (italiano, inglese e francese). <strong>Antonio Vincenti, CEO di Pikasso<\/strong> ha commentato \u201cPer questa seconda tappa nel programmatic, abbiamo scelto Pladway, che ha una posizione unica sul mercato italiano. Grazie a Pladway potremo servire le centinaia di brands che rappresentano \u2018l\u2019eccellenza italiana\u2019 nel mondo e che sono tra i marchi preferiti dai consumatori per categoria di prodotti nei 7 mercati in cui gli schermi DOOH di Pikasso sono stati collegati alla piattaforma SSP di Pladway\u201d.<\/p>\n<p><strong>Marco Orlandi, CEO di Pladway<\/strong> ha dichiarato con soddisfazione: \u201cSiamo lieti che Pikasso abbia sposato per primo la nuova strategia di internazionalizzazione di Pladway. Attraverso questa integrazione i brand italiani potranno facilmente estendere la loro comunicazione ai mercati strategici presidiati da Pikasso in Levante, Africa del Nord e Occidentale e nel Caucaso. Questo passo conferma la direzione intrapresa negli scorsi mesi da Pladway per affermarsi quale player globale in un mercato in grande crescita come quello del programmatic Out of Home\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al via la collaborazione per il programmatic DOOH nell\u2019area mediorientale &nbsp; Pladway, primaria societ\u00e0 italiana di Programmatic Digital Out-of-Home (DOOH), e Pikasso, il leader di Pubblicit\u00e0 Esterna (OOH) nel Levante, nell&#8217;Africa del Nord e Occidentale e nel Caucaso, annunciano l\u2019avvio di una partnership commerciale e tecnologica. L\u2019accordo permetter\u00e0 ai brand italiani di accedere a una [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,96],"tags":[],"class_list":["post-954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogway-it","category-cultura-aziendale-blogway-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pladway e Pikasso - Pladway<\/title>\n<meta name=\"description\" content=\"Pladway, primaria societ\u00e0 italiana di Programmatic Digital Out-of-Home (DOOH), e Pikasso, il leader di Pubblicit\u00e0 Esterna (OOH) nel Levante, nell&#039;Africa del Nord e Occidentale e nel Caucaso, annunciano l\u2019avvio di una partnership commerciale e tecnologica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pladway.com\/it\/blogway-it\/pladway-e-pikasso\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pladway e Pikasso - 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